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How I Helped High Point University Drive 54%+ Open Rates, and 2,300+ Clicks
ANYONE CAN WRITE AN EMAIL
But not everyone can craft a message that makes a parent stop mid‑scroll, a student dream bigger, or a prospect hit reply.
That’s what I did for High Point University.
I helped them take their values, their vision, and their voice — and turn them into campaigns that connect, convert, and grow.
Goal: Build emotional connection with parents and reinforce High Point University’s values‑based education.
Role: Crafted an emotionally resonant Sunday Parent email positioning HPU as a partner in raising resilient, grounded students.
Result: One of the most engaged emails in the series, driving meaningful replies and shares among parents.
KPIs: Open Rate: 54% | CTR: 13% | Replies: 80+
Subject: The Most Dangerous Word for a Child
We tell ourselves it’s harmless.
It’s just one word.
But it’s one of the most dangerous words we can ever teach our children.
That word?
Someday.
Someday I’ll start.
Someday I’ll try.
Someday I’ll make a difference.
But at High Point University, we don’t raise “someday” kids.
We raise students who live with urgency, who know that today is the day to show up fully...
to chase the opportunities in front of them, to live with purpose.
Because one day, when they walk across that stage, the world won’t wait for “someday.”
Neither should they.
Here, we prepare them for today — so they can transform tomorrow.
This was a micro‑story with a purpose — designed to make parents and students feel seen, understood, and inspired to take action.
Whether it was a parent seeking reassurance, a student dreaming of studying abroad, or a prospect exploring their next step…
I wrote campaigns that didn’t just inform — they moved people forward.
Want Campaigns Like This?
Let’s create messaging that doesn’t just fill inboxes — it fills classrooms.WORK WITH ME
Write a small description of your business and the core features and benefits of your products. Make it short, precise and interesting to encourage people to read more about you.
